Crafting Stories,
Shaping Brands

I'm a Content Strategist and UX Writing Lead who helps organizations turn complexity into clarity -crafting content that connects, converts, and reflects purpose. With over a decade of experience spanning government, tech, healthcare, architecture, and agriculture, I specialize in brand voice development, accessible content design, and cross-functional collaboration that brings strategy to life.

Whether building full-scale content systems or shaping messaging for a single product launch, I focus on turning technical input and user insight into impactful storytelling. I believe every word should work hard -and every message should serve a purpose.

I've led content strategy for both confidential federal initiatives and commercial brands. While some of my work is protected under NDA, I’m always happy to discuss my approach, results, and process during interviews.

Featured Projects

Portfolio
Careers Website Content Strategy & UX Writing for U.S. Federal Agency
Careers Website Content Strategy & UX Writing for U.S. Federal Agency

Led content strategy and UX writing for a newly launched careers website for a U.S. federal agency. The goal was to attract and engage prospective candidates—especially those unfamiliar with federal hiring—through clear, inclusive, and accessible content. Delivered compelling copy that reflected the agency’s mission and values, outlined career fields, benefits, and step-by-step application guidance, all while ensuring WCAG-compliant content and user-friendly structure.

Communications Strategy Development for a U.S. Air Force Program Office
Communications Strategy Development for a U.S. Air Force Program Office

Led the development of a comprehensive communications strategy for a programmatic office within the U.S. Air Force, including brand pillars, tone guidelines, audience segmentation, and messaging recommendations. Collaborated across multiple teams to increase internal and external awareness of the program, resulting in leadership endorsement and funding for Phase 2 to develop adaptable branding assets.

Training Platform Content Strategy and UX Writing for Leading Pharmacy Benefits Optimizer
Training Platform Content Strategy and UX Writing for Leading Pharmacy Benefits Optimizer

Led UX writing and content strategy for the launch of a new training platform designed to educate employee benefits consultants and their clients on pharmacy benefit solutions. Delivered a user-friendly website, organized FAQs, and scripted and directed seven training videos, partnering closely with design, development, and marketing teams.

Content Strategy Development

Comprehensive content strategies that align brand goals with audience needs — from high-level messaging frameworks to detailed editorial planning.

Brand Voice & Tone Development

Authentic, consistent brand voices that build trust and connection. I adapt tone and messaging to resonate with diverse audiences across platforms.

UX Copywriting

Clear, intuitive copy that enhances user experiences and supports accessibility. Designed to guide users through digital spaces with ease.

Marketing & Campaign Copywriting

Marketing content that captures attention and drives results, helping brands meet their campaign goals at every stage and every platform.

SEO Strategy & Implementation

Optimize content for both readers and search engines, using targeted keywords and on-page best practices to boost visibility, traffic, and engagement.

Collaborative Team Leadership

Work seamlessly with multi-disciplinary teams to deliver integrated campaigns, ensuring every creative element stays aligned and cohesive.